PHOTO VIA WIKIPEDIA, CC BY-SA
The picture
Rhinos have roamed for millions of years, but demand for their horn - made of keratin, like fingernails - fuels intense poaching. Intensive protection has stabilised some populations.
The science
Family Rhinocerotidae. Rhino horn is keratin and has no proven medicinal value.
In numbers
Worth repeating at dinner
Rhino horn is made of keratin - the same protein as human fingernails.
- IUCN
White rhinos recovered from under 100 animals over a century ago.
- WWF
What they face
Illegal demand drives most rhino killing.
IUCN
What is already working
Rangers and tracking protect key populations.
Campaigns cut consumer demand for horn.
Reasons for hope
Once near extinction, now the most numerous rhino.
Meet them
Small actions that reach them
People doing the big work
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